"Brand Identity Workshop"

About the Workshop

A brand is an unfamiliar concept yet one rooted in understanding.
It is an intangible image that shapes how an organization is perceived.
In the Brand Identity Workshop, we explore the process of building and refining a brand. Participants will gain essential knowledge about branding fundamentals, learn about the various dimensions of brand identity, and become familiar with practical methods for designing and maintaining a brand.
Through real-world examples of well-known brands and hands-on exercises using both real and hypothetical brands we will translate theory into practice.This workshop requires no prior knowledge beyond curiosity and trust, and it addresses many of the essential needs involved in the process of creating and nurturing a brand.
In this one-day workshop, we aim to develop a clear, cohesive, and comprehensive understanding of what a brand truly is how it is created, developed, and sustained over time

Workshop Outline

The core concept of branding
Understanding what a brand is and how it comes to life
Brand development, management, and long-term care
Introduction to key brand identity elements, including visual, verbal, and communication identity

Who Is This Workshop For?

Anyone interested in branding
Small and medium-sized business owners and managers
Graphic designers, copywriters, and PR managers
Professionals working in communication, advertising, and marketing

Date: Thursday, January 8
Time: 10:00 – 16:00

10% discount available for group or organizational registrations (more than one participant)