Social Responsibilities

Sam Café was founded with the belief that public spaces can be more than just places to drink coffee.
We believe a café can serve as a platform for sharing ideas, sparking conversations, raising collective awareness and responsibility, and creating unique experiences that find meaning in the flow of everyday life. That’s why Sam Café’s approach has always been rooted in values such as social participation, responsibility, dialogue, and sustainable development.

We strive to reflect this vision in every aspect of our work—from sourcing high-quality, ethically produced ingredients and selecting suppliers to space design, team training, guest interaction, and even internal policy-making. We see ourselves as a cultural business, mindful of both the environment and society.

Last year, by dedicating the proceeds from our “rice milk” product to the Ziban Fund, we took a small but meaningful step toward supporting biodiversity. Our past collaborations have reinforced our belief that social responsibility is not just an optional extra—it is an essential part of Sam Café’s identity.

Harmony with nature and sustainable development

In a world where biodiversity is quietly fading, every living species is a voice for balance, resilience, and hope.
The Asiatic black bear is one of those voices—gentle and ancient. A quiet presence in long-forgotten mountain ranges.
Now, at Sam Café and the Ziban Fund, we have joined efforts to help that voice be heard louder and clearer.

Many Levels, One Purpose

In this spirit, Sam Café and the Ziban Fund are launching a joint campaign for the Asiatic black bear in 2025, coinciding with three global occasions: the International Day for Biological Diversity (with the theme “Be Part of the Plan—in Harmony with Nature and Sustainable Development”), World Environment Day, and the International Day for Endangered Species.

This campaign seeks to raise awareness, encourage public engagement, and mobilize financial support for the conservation of this endangered species.