Roastery

Coffee has always been a priority and a purpose for us.
Our responsible presence in the supply chain—from farm to cup—began in the early years of our activity by adding standardized, professional roasting processes and sourcing high-quality green beans.
In those early years, we started roasting coffee for the first time alongside our guests in a small corner of the Fereshteh space, creating an environment for professional conversations with our audience.
Initially, we took on the task of sourcing and processing the coffee used at Sam Café. Gradually, to extend the coffee experience beyond the café space, we introduced packaged coffees for home use and slowly expanded the circle of friends who shared our love for coffee.
Today, Sam Coffee Roastery Workshop, located permanently in Sanaei, is a comprehensive facility with a wide capacity for coffee supply and production. It also serves as a center for training, empowering, and assessing the skills of baristas at Sam Coffee Roasters.
Additionally, the workshop has taken on the supply and production of coffee for other establishments, and our network of branches is expanding across Iran.
We are here to talk to you about coffee.